What Does MSRP Mean?

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What is an MSRP? Otherwise known as the Manufacturer Suggested Retail Price, the MSRP is the price point that the manufacturer recommends the vehicle be sold at.This price is determined by numerous factors, including:

  • The type of vehicle
  • The vehicle's popularity
  • The materials required to manufacture the vehicle
  • And more!

Discover more about the MSRP meaning, including the difference between MSRP vs. invoice pricing today with Audi Stratham. 

MSRP Meaning & Details

You know the MSRP meaning, but there are still some details worth knowing in order to make sure you get an excellent price on your next Audi near Nashua. These include: 

  • MSRPs are set by the dealership- which means recommended pricing will be the same across all dealerships. 
  • MSRPs will be consistent for the same model, but will vary from other models that a manufacturer sells. For instance, while the Audi Q3 and Q5 are both Audi SUVs, they each have a different MSRP. 
  • If you're shopping for a vehicle and want to confirm pricing, you can find the vehicle's MSRP on the manufacturer's site as well as the dealership site. 

How is the MSRP Determined?

  • A vehicle's MSRP is the base price for the entry-level model without any additional features or accessories. 
  • Higher trim levels and add-ons will cost extra. 
  • The MSRP may be the recommended price, but the dealership may offer it's own pricing. 
  • Manchester demand for a particular model will impact the dealer's price. An in-demand vehicle may be sold closer to the MSRP while a less popular model may be sold at discount. 

Difference Between MSRP vs. Invoice Pricing

If you've heard of the term "invoice pricing" you may be curious how that differs from the MSRP. The invoice price is also sometimes referred to as the dealer price, and is the amount that the dealer pays the manufacturer for a vehicle. The MSRP is the amount you'll pay the dealer and is sometimes called the sticker price. Knowing the MSRP vs. invoice price will help you determine what a fair negotiating price will be.

How Do I Get a Fair Price?

While the MSRP is what the manufacturer recommends the vehicle is sold for, it is only a suggested price. This means you can negotiate if you do your research. Some tips for getting a great price include: 

  • Checking sites like Cars.com, Kelley Blue Book, or Edmunds to see what other shoppers have paid for the same model.
  • Pick a number below the MSRP to start your negotiations. While you can ask for a lower price, you can also ask that additional features be added without adding any cost on top of the MSRP. 
  • You can ask the dealer to see the invoice price, but know they're not obligated to show you. If you do see the invoice price, you can use it to decide what figure to begin your negotiations. 
  • Visit multiple dealerships around Concord to price compare and see where you can get the best deal. 

Find a Great Price on Your Audi at Audi Stratham

Once you've compared the MSRP vs. invoice price of your chosen model, you can explore the Audi Stratham new vehicle specials and manager's specials to find excellent price points on a variety of popular Audi vehicles. You can also speak with our sales team to negotiate you financing further!